Instagram stories has become a real game-changer in any marketing plan. Today we give you some advices about how to communicate effectively your event in Instagram stories with a maximum impact.
1.- Anticipate
Anticipation is one of the best weapons for Instagram stories. It allows you to tell a story so you can anticipate, pre-warn about an upcoming event. It creates expectation and allows you that your audience will be ready the day of the event.
2.- Timing
Set the perfect timing. If we are covering an event that happens right now, we can use the Direct tool on Instagram. But if you want to squeeze the lemon and get the maximum impact then you have to take into consideration the time. Let me first explain that the idea behing the Instagram Stories is to create an effect of what happens now. Nevertheless, the audiencie is now always there and stories vanished in 24 hours. So take the right time and hour to make sure more people will be watching your story and will be enganged with what you are telling.
3.- Videos amongst photos
Videos have to be more frequent than photos. They create a better defitinion of what is happening. If you have long videos edite and creat short stories, you can then link them into IGTV.
4.- Twitter
You might gess, why are we talking about Twitter? Well, Twitter is a perfect social media to boost an event. Publish your event in Twitter and create a hashtag so anyone can see. It will drive audience from one media to another and increase your audience into Stories.
5.-Regular Stories
Your event might last only a few hours but it is important to make it longer into your Stories. Remember, stories are only online 24 hours so if you upload 10 stories of your event on the row they will be all gone in one day. Try to upload stories regularly in your feed, at different times, creating chapters. This way it will last longer and will create better impact.
According some reports the impact of Instagram Stories is huge. There’s an estimation that Instagram has 500 milion users actives per month and around 70% interact with their favourite brands or companies. Using Instagram Stories effectively can allow you to highlight, creating a special bond with your audience and create successful events.
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